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The term "favicon" is an abbreviation for "favourite icon." The little icon is an essential component of any company's online presence. It appears on the browser's tab bar, bookmark list, WordPress mobile apps, and mobile search results. As a result, it is critical to select a simple yet expressive symbol for your favicon.
Including a favicon on your WordPress site provides the following advantages:
1. It gives your website a more serious and professional appearance.
2. It improves the user's experience of your website by making it easy for the user to recognise your company and what it does.
3. It has a beneficial influence on SEO.
4. Page titles are not displayed if the user has multiple tabs open in their browser, but the favicon is always visible.
How to add or change favicons in WordPress
Go to WordPress Dashboard
Step 1: Open the theme
Step 2: Open “Site Identity”
Step 3: Click on “Select site icon”
Step 4: Select your favicon
Step 5: Crop your favicon
WordPress will then use your favicon automatically. If you wish to modify your favicon again, simply return to the WordPress Customizer as shown in the video.
Schema markup (also known as structured data) is a vocabulary that assists search engines in better understanding the information on your page. When search engines detect schema markup on your page, they deliver rich results, also known as rich snippets.
Schema markup is code that specifies items on your website in a language that is understood by all major search engines. Search engines can thus provide users with more relevant results.
Schema is a language for representing data; structured data is the actual data. Structured data organises the content of your page and makes it easier for Google to understand.
Google understands 27 types of schema. These are:
1. Article Schema markup
2. Book Schema markup
3. Breadcrumb Schema markup
4. Carousel Schema markup
5. Course Schema markup
6. Dataset Schema markup
7. Employer Aggregate Rating Schema markup
8. Event Schema markup
9. Fact check Schema markup
10. FAQ Schema markup
11. Home Activities Schema markup
12. How-to Schema markup
13. Image license Schema markup
14. Job posting Schema markup
15. Learning video Schema markup
16. Math Solvers Schema markup
17. Movie Schema markup
18. Education Q&A Schema markup
19. Estimated salary Schema markup
20. Podcast Schema markup
21. Practice problems Schema markup
22. Q&A Schema markup
23. Recipe Schema markup
24. Software app (Beta) Schema markup
25. Speakbable Schema markup
26. Subscription and paywalled content Schema markup
27. Video Schema markup
You can add three different code languages to your HTML to notify search engines what is on your page:
1. JSON-LD (Javascript Object Notation for Linked Objects)
2. Microdata
3. RDFa (Resource Descriptive Framework in Attributes)
