A title tag is an HTML element that specifies a web page's title. The title tag of a page appears as part of the search snippet on a search engine results page (SERP). It displays as the search result's clickable headline and is vital for user experience, SEO, and social sharing. A web page's title tag should be an accurate and concise representation of the page's content.
While Google does not propose a title tag length, most desktop and mobile browsers can display the first 50-60 characters of a title tag. Our study reveals that if you keep your titles around 60 characters, you can anticipate about 90% of them to display appropriately in the SERPs. (Because characters vary in pixel width, there is no fixed character limit. Google SERPs can often show up to 600 pixels.)
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