Meta tags are text snippets that describe the content of a page; meta tags do not appear on the page itself, but only in the page's source code. Meta tags are small content descriptors that help search engines understand what a web page is about.
There are four basic types of meta tags to be aware of, and we'll go over them all here.
Meta Keywords Attribute: - A list of keywords that you believe are relevant to the page in question.
Title Tag Attribute:- The title tag is the text that appears in the SERP and at the top of your browser. This language is interpreted by search engines as the "title" of your page.
Meta Description Attribute: - A brief description of the page.
Meta Robots Attribute: - Informs search engine crawlers (robots or "bots") about what to do with the page.
Meta Keywords are a form of meta tag that appears in the HTML code of a Web page and helps search engines determine the page's topic. Meta keywords differ from ordinary keywords in that they exist "behind the scenes," in your website's source code, rather than on the live, viewable page itself.
How to select meta keyword for your website:
Common Misspellings: Including misspellings in your meta tags may indicate to search engines that your website is relevant to the (misspelled) search query, without requiring you to include the misspellings in your webpage copy.
Long-Tail Keywords: Keep in mind keyword variations and plurals, as well as the more detailed and specific phrases known as long-tailed keywords.
Actual Lookups: When constructing lists of meta keywords, the actual search terms that led readers to your page in the past might be your best friend. To locate those terms, look through your analytics or log files, and use keyword tools to back up your data.
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