Wednesday, August 9, 2023

What are Meta Tags or meta keyword | How it affect to Google ranking

Meta tags are text snippets that describe the content of a page; meta tags do not appear on the page itself, but only in the page's source code. Meta tags are small content descriptors that help search engines understand what a web page is about.


There are four basic types of meta tags to be aware of, and we'll go over them all here.

Meta Keywords Attribute: - A list of keywords that you believe are relevant to the page in question.

Title Tag Attribute:- The title tag is the text that appears in the SERP and at the top of your browser. This language is interpreted by search engines as the "title" of your page.

Meta Description Attribute: - A brief description of the page.

Meta Robots Attribute: - Informs search engine crawlers (robots or "bots") about what to do with the page.


Meta Keywords are a form of meta tag that appears in the HTML code of a Web page and helps search engines determine the page's topic. Meta keywords differ from ordinary keywords in that they exist "behind the scenes," in your website's source code, rather than on the live, viewable page itself.


How to select meta keyword for your website:

Common Misspellings: Including misspellings in your meta tags may indicate to search engines that your website is relevant to the (misspelled) search query, without requiring you to include the misspellings in your webpage copy.

Long-Tail Keywords: Keep in mind keyword variations and plurals, as well as the more detailed and specific phrases known as long-tailed keywords.

Actual Lookups: When constructing lists of meta keywords, the actual search terms that led readers to your page in the past might be your best friend. To locate those terms, look through your analytics or log files, and use keyword tools to back up your data.


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Tuesday, August 8, 2023

What Does the rel=”noopener noreferrer” Tag Mean? | What Does the noopen...

The purpose of noopener is primarily to prevent fraudulent links from obtaining access to a user's browser (a phishing attempt known as tabnabbing). In the past, leaving target="_blank" alone in your link exposed you to this security risk. When you have an external link set to open in a new browser window with target="_blank," most search engines and SEO experts recommend using noopener alongside it.


In essence, noreferrer prevents other sites from discovering that you have incorporated links to their content on your website. This may be crucial to you for reasons of privacy or security. Overall, you should give this characteristic some thought before applying it to your connections. Its use is entirely dependent on your choices.


External hyperlinks use the rel="no-opener no-referrer" HTML properties. Using both the noopener and no-referrer attributes, for example, prevents:

1. the link's target from loading in the same tab as the link was clicked;

2. the backlink from appearing as referral traffic in the destination site's analytics.


In summary, applying all three properties to a link — noopener, noreferrer, and nofollow — tells Google that you are:

1. Willing to shield your site's visitors from potentially harmful external links (noopener)

2. Unwilling to appear as Referred traffic (noreferrer) in a website's analytics data.

3. You are unwilling to endorse the material or author to which you are linking (nofollow).


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Monday, August 7, 2023

What is Robots.txt and What is the use of robots.txt

A robots.txt file notifies search engine crawlers which URLs on your site they can access. This is mostly intended to prevent requests from overwhelming your site; it is not a strategy for keeping a web page out of Google. Block indexing with noindex or password-protect the page to keep it out of Google.


A robots.txt file can be found at the base of your website. As an example, for the website www.example.com, the robots.txt file is located at www.example.com/robots.txt. The robots.txt file is a plain text file that adheres to the Robots Exclusion Standard. One or more rules are contained in a robots.txt file. Each rule restricts or allows access to a single file location on the domain or subdomain where the robots.txt file is hosted. Unless you declare otherwise in your robots.txt file, all files are assumed to be crawlable.


User-agent: Googlebot

Disallow: /nogooglebot/


User-agent: *

Allow: /


Sitemap: https://www.example.com/sitemap.xml


That robots.txt file means the following:


Googlebot, the user agent, is not permitted to crawl any URL that begins with https://example.com/nogooglebot/.

All other user agents may crawl the full site. This could have been left out and the result would have been the same; the default behaviour is to allow user agents to crawl the entire site.

The sitemap file can be found at https://www.example.com/sitemap.xml.

More examples can be found in the syntax section.


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Difference Between Domain Property and URL Prefix Properties

Property is the Search Console term for a different thing that you can check or manage in the Search Console. A website property represents ...