What is an image alt tag? | How to add Image alt text in WordPress website

Alt text alternative text is a written description of an online image that serves as a substitute when the user is unable to view the image.

Alt text provides something for screen readers to read aloud to visually impaired users, assists search engine bots in understanding picture contents, and may appear on a webpage when an image fails to load.

The alt attribute in an image's HTML code is often used to add alt text.
As a result, it's also known as the "alt attribute" or "alt tag."

Why Is Alt Text Necessary?
Alt text is useful because it makes photos more accessible to both humans and search engines. Even when they are not visible.

Screen readers cannot extract information from photos if sufficient alt text is not provided. Users with visual impairments are thus unfairly excluded. This might have a negative impact on your brand's reputation, traffic, and conversion rate.

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What is internal linking and Why it is useful for ranking

An internal link is any link that connects one page of your website to another. Links help users and search engines find content on your website. Your visitors use links to navigate your site and discover the information they seek. Links are also used by search engines to navigate your site. If there are no links to a page, they will not see it.

Internal links connect your website's pages and articles, whereas external links connect your pages to other websites. This article discusses internal links and what they mean for SEO.

Internal linking is critical for Google and other search engines. But why is this so? Google uses links to find material on websites and rank that content in search results. If a post or page receives a large number of links, Google interprets this as an important or high-value piece. This applies to both internal and external links.

Internal links improve search engines in finding your content.

Orphaned content becomes an issue for many as websites increase in size and complexity. Pages on your website that have no internal links leading to them are referred to as orphaned content. This is due to search engines being unable to identify and index them in the absence of an internal link directing the Googlebot to these pages.

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What are Meta Tags or meta keyword | How it affect to Google ranking

Meta tags are text snippets that describe the content of a page; meta tags do not appear on the page itself, but only in the page's source code. Meta tags are small content descriptors that help search engines understand what a web page is about.

There are four basic types of meta tags to be aware of, and we'll go over them all here.

Meta Keywords Attribute: - A list of keywords that you believe are relevant to the page in question.

Title Tag Attribute:- The title tag is the text that appears in the SERP and at the top of your browser. This language is interpreted by search engines as the "title" of your page.

Meta Description Attribute: - A brief description of the page.

Meta Robots Attribute: - Informs search engine crawlers (robots or "bots") about what to do with the page.

Meta Keywords are a form of meta tag that appears in the HTML code of a Web page and helps search engines determine the page's topic. Meta keywords differ from ordinary keywords in that they exist "behind the scenes," in your website's source code, rather than on the live, viewable page itself.

How to select meta keyword for your website:

Common Misspellings: Including misspellings in your meta tags may indicate to search engines that your website is relevant to the (misspelled) search query, without requiring you to include the misspellings in your webpage copy.

Long-Tail Keywords: Keep in mind keyword variations and plurals, as well as the more detailed and specific phrases known as long-tailed keywords.

Actual Lookups: When constructing lists of meta keywords, the actual search terms that led readers to your page in the past might be your best friend. To locate those terms, look through your analytics or log files, and use keyword tools to back up your data.

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What Does the rel=”noopener noreferrer” Tag Mean? | What Does the noopen...

The purpose of noopener is primarily to prevent fraudulent links from obtaining access to a user's browser (a phishing attempt known as tabnabbing). In the past, leaving target="_blank" alone in your link exposed you to this security risk. When you have an external link set to open in a new browser window with target="_blank," most search engines and SEO experts recommend using noopener alongside it.

In essence, noreferrer prevents other sites from discovering that you have incorporated links to their content on your website. This may be crucial to you for reasons of privacy or security. Overall, you should give this characteristic some thought before applying it to your connections. Its use is entirely dependent on your choices.

External hyperlinks use the rel="no-opener no-referrer" HTML properties. Using both the noopener and no-referrer attributes, for example, prevents:

1. the link's target from loading in the same tab as the link was clicked;

2. the backlink from appearing as referral traffic in the destination site's analytics.

In summary, applying all three properties to a link — noopener, noreferrer, and nofollow — tells Google that you are:

1. Willing to shield your site's visitors from potentially harmful external links (noopener)

2. Unwilling to appear as Referred traffic (noreferrer) in a website's analytics data.

3. You are unwilling to endorse the material or author to which you are linking (nofollow).

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