How to track a site's most popular content in Google Search Console
The Landing Page dimension connects Search Console and Analytics data. This integration allows you to observe how pre-click data, such as inquiries and impressions, correspond with post-click data, such as bounce rate and transactions.
The Search Console reports in Analytics make use of four Google Web Search-specific metrics:
1. Impressions: The number of times a URL from your site appeared in a user's search results, excluding paid Google Ads search impressions.
2. Clicks: The number of clicks from a Google Search results page on your website URLs, excluding clicks from paid Google Ads search results.
3. Average Position: The average rating of your website's URLs for the query or queries. For example, if your site's URL was ranked third for one query and seventh for another, the average position would be 5 ((3+7)/2).
4. CTR: CTR stands for click-through rate, which is computed as Clicks / Impressions * 100.
Data from the Search Console is incompatible with Google Analytics segments. When segments are applied to Search Console reports, the Analytics metrics are segmented, but the Search Console metrics are not and return values of 0.
Landing Pages report
The Search Console Landing Pages report covers your site's landing pages and contains Acquisition, Behaviour, and Conversion analytics for all page URLs linked to your site. This report only includes Landing Page URLs that are also Canonical URLs.
If your site's URLs perform well in terms of appearing in search results (e.g., Impressions, Clicks, CTR) but not in terms of engagement with the associated pages (e.g., Sessions, Pages per Session, Conversions), your content may not be fully relevant to what users had in mind, or your site design may be making it difficult for them to achieve their goals.
Countries report
The nation's report shows you which nations create the best search results and user interaction for your landing pages.
If you find excellent search performance but little user engagement from a given country, it could be a solid indication that you should create a language-specific version of your site for those people.
Devices report
The Devices report shows you which device category (desktop, tablet, or mobile) provides the best search performance and user engagement.
If you find excellent search performance but low user engagement from specific devices (for example, smartphone or tablet), this can be a solid indicator that you should reconsider how you generated content and/or design your site for that device.
Queries report
The Queries report is a list of Google Search queries that resulted in impressions of your website URLs in Google organic search results.
Understanding the relationship between how users search and the relevance of your pages to those queries might help you optimize your content.
The number of impressions generated by each page and the average position of impressions provide insight into how successfully the search engine correlates your content to user queries.
Clicks and click-through rates tell you how effectively people match the search results to their objectives.
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